September 12, by the China Association for Liquor Circulation, the China brand strategy, jointly organized by Institute of Chinese liquor brand value for the selection of activities – the first “Chinese bottles Cup” Chinese liquor brand value rating Chunghwa Cigarette in Beijing, China COFCO Wines & Spirits’s Great Wall wine to the undisputed advantages of the absolute value of the brand was awarded “Best Value wine brand” the title again, Great Wall Wine aspirations to “China’s wine industry first brand” honor. Changyu and Dynasty in second and third.

The event is designed to the 60th anniversary of the founding of a gift, and fully display the demeanor of the country liquor business, which has attracted public interest because of their authority more than 500 domestic well-known liquor brands participate in the selection, after more than five months of the network and industry voted authoritative appraisal of experts, authority issued by the Chinese wine industry’s only list the brand value.

“Independence 60 years, wine production enterprises in China have conducted fruitful to explore the brand,” chairman of the Chinese Academy of brand strategy, “Chinese bottles Cup” Chinese liquor brand value evaluation Organizing Committee Secretary-General, Mr. Chen Gang, said Great Wall Wine after 30 years, led the whole of China wine industry by leaps and bounds, wine drinking as a healthy way deeply rooted among the thriving wine consumption growing tendency, as the industry leader, the Great Wall wine made great contributions to the future of the Great Wall will also take up to improve China’s wine class strength of global competition, the important task of the brand, this selection can be described as the Great Wall can be crowned as the first prize well deserved.

Accumulation of the status of the brand lay the industry’s chief

Industry experts said the wine subsidiary of COFCO Great Wall Wine is China’s earliest wine brewed in accordance with international standards, but also China’s first bottle of dry white, dry red and traditional method sparkling wine, the founder of Shacheng have both Hebei, and Shandong Changli Penglai three unique styles of the top grape producing areas, laying the foundation for the development of Chinese wine industry. Since its inception, the Great Wall wine that is by international standards, promote China’s wine industry, production technology and product standards of the international changes, the Great Wall’s well-known products Sanggan Chateau series, China producing small Portuguese garden series, stars dry red series, Coast Wine series and other products many times in Paris, Brussels, London and other international professional wine critic exalted at the highest award for China’s increasingly extensive wine has won international acclaim. As the wine industry brand, Great Wall Wine has won the “China Famous Brand” and “China Famous Trademark” and “industry iconic brand” and the honorary title of an integrated production and sales and market share in the same industry for many years ranked first, and exported to France, more than 20 countries and regions, industry and marketing experts have been regarded as China’s wine industry weathervane. “It is the accumulation of brand strength over the years has laid a great wall wine industry leadership position,” one industry expert says.

“China card” highlights the international competitiveness of

“Brand is the world’s communication language, the national card.” Nobel Laureate in Economics, Professor Robert Mundell â?¢ (Robert Mundell) believes that the competitiveness of China’s biggest manufacturing industry developed, but the brand competitiveness is yet to be breakthrough.

In this context, to explore the Great Wall wine brand begins to accelerate the process of globalization. Has starred APEC forum, Boao Forum for Asia, the Shanghai International Arts Festival, Hurun List Festival and other international event in the designated wine, followed by the 2008 Beijing Olympic Games, the sole supplier of wine, the Great Wall, including the quality of the wine they represent “Oriental flavor” to the world’s widely recognized as a showcase Chinese wine industry and culture, “China card.” Shortly before the Great Wall wine once again become the 2010 Shanghai World Expo will be the only designated wine supplier. In this regard, experts said this time the selection committee, “which will undoubtedly promote the nation’s wine culture to maximize the value of the realization of China wine brands in the world to further expand the influence.”